Introducing o(m)g:image

Social share images are basically billboards on the information superhighway. Perhaps they were intended to convey additional context about the article, but in practice they’re really just screaming to catch your eye (and attention) and hopefully make you click.

How can I can turn my website into the Wall Drug of the internet?

100 miles to Wall Drug

50 miles to Wall Drug

25 miles to Wall Drug

10 miles to Wall Drug

Countdown accelerated anticipation doesn’t work, because websites are always one click away. Unless I create a labyrinth of indirection—multiple properties across dozens of domains.

1,092 miles to Buccees

That is a real billboard I have seen.