Faster Horses

User adoption doesn’t work if it’s forced; it has to come from a genuine user belief that the new feature can help them achieve their goals. And it certainly doesn’t work if your feature actually creates a worse experience for the user and degrades the quality of the product.

Autonomy in adopting a new behavior is the ultimate sticking point.

The people might have asked for faster horses, but instead they got donkeys on LSD.

I literally lol’d at this. What a great reframing of a misquote.