The Benefits of Being Yourself

Business want risks that aren’t risky, art that isn’t challenging, and new experiences that are immediately familiar. But if branding is about differentiation, we have to actually differentiate. Diverge. Do something, anything, that isn’t what’s around.

Rewards flow towards risks. But they also flow towards compliance with paved paths. There’s a tension in trying to serve both reward mechanisms. Small differentiators are a hedging of bets.

Being yourself is a better differentiator than any other strategy.

It’s the easiest to consistently implement, too!

If you’re being yourself, you are your moat.